In Korea, great efforts are currently placed to host international games and events not only by the Korean government, but also by the local governments. As an example of such phenomenon, the government had attempted to host the Olympics a while ago, which eventually ended in failure. Furthermore, Pyeongchang had attempted, but failed, to host the 2010 and 2014 Winter Olympics.
The purpose of this study is to provide the theoretical background in providing measures for successfully hosting international competitions. In order to achieve such purpose, this study analyzes the hosting activities of the 2010 and 2014 Winter Olympics. Furthermore, comprehensive analysis on the cause of hosting failure is achieved through external comparison and results regarding formal candidate cities.
Analysis is achieved through recomposition based on evidence data such as internal data of Gangwon-do, which was at the center of the hosting activities at the time, and the data submitted by the Winter Olympics Hosting Committee to Gangwon-do Parliament. Furthermore, articles that were reported in main newspapers and local newspapers are bound into small groups to be organized into consistent content.
Next, this study analyzes the basis of strategy for hosting the 2018 Winter Olympics at Pyeongchang. What do the IOC members and authorities of international sports want? What is the direction for Winter Olympics, and how should it be progressed? It is essential to ask such questions and seek answers to them.
Although the native language of Austria is German, most of the Austrian people cheered for Korea rather than Germany during the 2002 Korea-Japan World Cup. This implies that IOC members of the same region may support different aspects due to national or individual interests. Thus, disposition analysis and customized strategy regarding IOC members should be achieved through diverse examination on surroundings, such as historical relations.
On the other hand, authorities of international sports regard Winter Olympics to be held in the dimension of a city, rather than nation. Also, they do not consider wholehearted support of government or people or results on due diligence to be the absolute decisive factors in making the final decision. As it was observed from the 2014 Winter Olympics hosting process, Putin's process on due diligence and presentation event can be regarded to have played a large role for Sochi, Russia. Therefore, the hosting decision of Winter Olympics is not achieved by a particular factor, but rather is accomplished by gaining the votes of IOC members through the combination of various factors.
Furthermore, the negative perspective that Korea is excessively monopolizing international competitions should be converted to the positive perspective that this is due to the fact that Korea's ability in hosting international competitions is worldly recognized. Also, through the 2 cases of failures in the past, it should be known that international competitions cannot be held only based on objective and reasonable reasons.
Strategy should be provided based on the results gained through such basic analysis on hosting strategy. Approach toward IOC members should be diversified in aspects of time or method. Moreover, strategies considering the distinct characteristics of IOC members are required to be created. It should be understood that great effects can be derived from giving presentations that can persuade many IOC members gathered in IOC general assembly. Lastly, one must impress the IOC members by presenting the image of striving to do one's best until the very last moment of leaving the general assembly to vote.
This research aims to study the strategies that can justify the support for 'Pyeongchang' to IOC members.