Since long time ago, human has desired to be beautiful and developed them in many ways in each industrial fields. One's appearance is important to be effected to his/her relationship, education, working place and politics. In modern society, many people spend lots of money and times to take care of his/her looks, so the market share is increasing gradually.
Korea has a high quality in beauty industry field and Korean beauty industry has shown like below from nowadays.
Until 1980, Korean beauty industry was technology-driven times.
In 1990, it was Sales-driven times and Marketing-driven times covered in the end of 1990.
After 2000, beauty industry has been changed to bigger, specialized, franchised and became in detail.
In modern society, Korean beauty industry is suffering many problems as below.
- Poor chemistry in shop size (under 3 employee)
- Poor social awareness in the importance of manpower in beauty industry
- Increasing turnover rate
- Poor productivity
To make get a global competition, we should seek to improve revealing problems and found them in case of U.S and China.
In case of U.S, to attend the hairdresser license test, all candidates need to prepare a training session. and the license range was specialized and included another categories like security, management and limited candidate's academic background and ages.
To get a global competition in China market, the one of most promising market in the future we should consider Korean images which be thought by Chinese customers.
In past, Chinese people only had a interest in their nation in socialism, but nowadays they have focused to person affair like family, falling a love, person relationship in current, because of Korean wave, which be popular all over the world. Recently, the influence of Korean wave make Chinese thinking as "I'm sure that Korean good sounds as nice as be true." However, to expand our business to Chinese market, first of all, we should accept special their mental called to 'Chinese pride' and make a great effort to strengthen relations.
Therefore, there are some advices to get a global competition for Korea beauty industry as below.
Firstly, the harmony with advanced country in beauty industry is needed to reform the law of hairdresser's licence.
Secondly, cultivating talented personnel is needed to improve a course of study in 4-year beauty institution.
Thirdly, developing tour packages to have high returns is needed by using 'Korean wave' which be popular around the world.
Korean beauty industry has good outlook for increasing the market, anti hair loss and scalp clinic which be coming from environmental pollution or high stress. We should be realistic what our limit is and make up for the weak point by so doing mutual cooperation with academia, manufacturing company and nation each other. And then, Korea beauty industry would be ahead of world by leading all beauty departments.