표제지
목차
1. INTRODUCTION 9
1.1. Research Background 9
1.2. Purpose of Study 14
1.3. Ethiopia convention Industry 16
1.3.1. Addis Ababa Convention tourism facilities 18
1.4. Korea Convention Industry 23
1.4.1. Seoul Convention industry 26
1.4.2. Future Plan for Seoul Convention industry 32
2. LITERATURE REVIEWS 33
2.1. The importance of convention tourism 34
2.2. Attribute of successful convention industry 38
3. METHODOLOGY 43
3.1. Methodology 43
3.2. Hypotheses Analysis 44
4. RESULTS AND DISCUSSIONS OF THE ANALYSIS 56
4.1. Characteristics of respondents 56
4.2. Analysis of Response 57
5. CONCLUSION AND RECOMMENDATION 87
5.1. Discussion and Implication 90
5.2. Limitation and direction for future research 96
ABBREVIATION 97
REFERENCES 98
ABSTRACT IN KOREAN 107
부록 108
ANNEX 1. Survey about Convention/meeting industry of Addis Ababa 108
서울의 컨벤션/회의 산업에 관한 설문조사 112
Table 1. Top international meeting countries in 2012 28
Table 2. Top international meeting cities in 2012 29
Table 3. Review of Major Attributes for Convention Location Selections 41
Table 4. Seven A's for Convention Destination Competitiveness 42
Table 5. Profile of respondents 57
Table 6. Main support for the growth of convention Industry 59
Table 7. Responsible for Convention industry 61
Table 8. Independent Sample T-Test of all attribute 65
Table 9. Independent Sample T-Test -Performance/Image 69
Table 10. Independent Sample T-Test- Facilities 71
Table 11. Independent Sample T-Test –Services 73
Table 12. Independent Sample T-Test – Accessibility 75
Table 13. Independent Sample T-Test - Government Support 77
Table 14. Independent Sample T-Test - Availability of leisure 78
Table 15. Independent Sample T-Test –Price/ Affordability 81
Table 16. Independent Sample T-Test – Climate,geographic area and Friendliness and of local people 83
Figure 1. Conference hosted in Korea and ranks 30
Figure 2. Bar graph of Performance/Image 70
Figure 3. Bar graph of Facilities 72
Figure 4. Bar graph of services 73
Figure 5. Bar graph of Accessibility 76
Figure 6. Bar graph of Government Support 77
Figure 7. Bar graph of Availability of leisure activities 79
Figure 8. Bar graph of Overall affordability 81
Figure 9. Bar graph of Friendliness and foreign language skills of Local people 84
Figure 10. The result of hypotheses 85
Figure 11. The result of hypotheses 86