This study attempted to determine the effects of the quality of cosmetology services on consumer price fairness perception and intention for a return visit. For this, a questionnaire survey was conducted among 347 customers of beauty salons in Busan from March 1 to 24, 2017. A total of 330 copies excluding those that were poorly answered were used for final analysis. It also investigated the influence of service quality on revisit intention by gender, age and monthly income, having the perception of price fairness as a mediator. In addition, an empirical analysis was conducted on the hypotheses proposed in this study, and the results found the following: First, whether or not price fairness is effective as a significant mediating variable was empirically analyzed after extracting service quality (independent variable) and revisit intention (dependent variable) for service and skill respectively. After conducting an exploratory factor analysis (EFA) on service quality, price fairness and revisit intention items, the construct validity of all questions was tested. In the reliability analysis, service quality was .863 while price fairness was .809 in Cronbach's α. According to EFA, price fairness was divided into skill and service. The reliability analysis of the two factors showed that skill and service were .867 and .823 respectively in Cronbach's α. Therefore, it was concluded that all questions are reliable. Second, to verify the mediating effects of price fairness, correlations among service quality, price fairness and revisit intention were analyzed. Service quality showed a positive correlation with the perception of price fairness and revisit intention (service, skill) with statistical significance. In contrast, the mediator 'price fairness' was in significant positive correlation with revisit intention (service, skill). Third, in order to examine the mediating effects of price fairness, a hierarchical regression analysis and structural modeling were performed. The results found that all hypotheses but H5-2 and H7-2 were adopted, which proves that service quality has a positive effect on revisit intention with price fairness as a mediator. In the case of customers in their 40s or older under H5-2, however, the hypothesis - Service quality would have a positive effect on revisit intention (skill) with price fairness as a mediator - was unsupported. It was shown that respondents at age 40 or older were not as sensitive to price as long as the skill level is deemed high. In the cosmetology industry, therefore, 'skill' is the most important factor, and this finding was confirmed among the respondents in their 40s or older. Furthermore, H7-2 ("Among the customers who spend at least KRW 50,000 per month for cosmetology service, service quality would have a positive effect on revisit intention (skill) with price fairness as a mediator") was unsupported. Those who spend a lot of money on their hairstyling are willing to pay a higher price provided that the skill level is high. Therefore, differentiated services for such customers who are willing to pay a high price should be included in beauty salon management strategies.