Korea's social and economic growth has brought many changes to the lives and diet of the people.
Since the late 2000s, interest in health such as well-being, lohas, and lifestyle has increased.
Consumers' desires and needs are diverse
Therefore, it examines the effects and interrelationships of the selective attributes and perceived values of seafood and customer satisfaction.
In late 2019, the coronavirus made the world a pandemic.
Therefore, people are more favoring healthy foods with high immunity.
Seafood is a nutritionally important food resource with low fat and high protein.
Therefore, this study is the emotional value among the perceived values of the quality, freshness, origin, price, and atmosphere of aquatic products as the seafood menu selection attributes. The effect of functional value on customer satisfaction was investigated.
As a limitation of this study, there were not many previous studies of aquatic products, so it was difficult to set measurement variables. And it didn't deal with specific seafood foods.
In the next study, more detailed studies should be conducted.