This paper was focused on evaluating the Jechon Righteous Army Festival in the viewpoint of tourist. And this paper was directed by empirical study analysing the questionaire prepared by tourists visiting to the culture festival. It was consisted of two main variables, that is, one is the image of festival, another is the effect of local society's benefit. And again the image of festival was consisted of five sub-dimension variables, the information of festival, the experience of festival contents, the local environmental location opening festival, the hospitality and the convenience of facilities.
In the result of empirical analysis of the festival, it appeared that the effect of local society's benefit was affected to the image of the festival and in the case of the sub dimension variables, the effect of local society's benefit was affected to the three principal variables among the variables consisting the image of the festival, namely the experience of festival contents, the hospitality and the local environmental location opening festival.