Nowadays Korean popular culture involving Korean cinema and drama are popular across Asia. The Chinese are talking about "Hanguo re", literally 'Hallyu, Korean wave'. Recently Korean entertainments have also gained a foothold in Asia. In this context this study purports to analyze and investigate the tourism resource image of cinema and drama location cites through image analysis model. Author attempts to do the image analysis of major 9 cinema and drama location cites using multi-dimensional scaling(MDS). Also the writer surveys the cites preference level analysis of major 9 cinema and drama location cites, attempting to develop the product placement strategy and the fandom strategy toward these cites.핵심용어(Key words):영화촬영지(Cinema locations), 한류마케팅(Hallyu Marketing),관광자원 이미지(Tourism resource image),PPL(Product placement), 포지셔닝(Positioning), 팬덤(Fandom)