The purpose of this study is to suggest the positioning and branding strategies through its own image in Namhansansung. The questionnaires investigated the image of both Namhansansung and competitive other destinations. The findings are summed up as follows; Firstly, the integrated image needs to be built up and reinforced as traditional well-being as its brand identity that is based on core resources Secondly, in order to have the positioning of Namhansansung, the facilities as well as contents-wares that visitors themselves experience and participate in the various programs should be developed and expanded. The results of this study will be contributed to building brand, culture and tourism image as a tourism hub in the Gyeonggi province.