It is said that high culture is allowed to change, it nourishes from various innovations and sources, it should maintain to date, expand and lead to a confident future. Meanwhile, popular culture is limited to continue genuine and pure. Because, change means perversion and novelty is the betrayal of its essence, distortion of its true values and corruption of its primitive authenticity. As result of this, "the past preserved by popular culture is the future guaranteed by educated culture." Thus the notion of popular culture became interwoven with the confirmation of national identity.
Popular culture is a term understood as a very broad and diverse arrangement of forms and practices like salsa, samba, religious ritual and magic, carnivals, telenovelas, masks, pottery, weaving, alternative theatre, radio, video and oral narrative which mean the 'whole way of life'. In addition to this, we can mention the language, dress and political culture of subordinate classes and ethnic groups as popular culture. It includes really whole spectrum of cultural practices, which are situated outside the institutionalized forms of knowledge and aesthetic production generally classified as 'high' culture. These popular practices have in turn been investigated within different disciplinary frameworks and variously defined as 'folk culture', 'mass culture', 'the culture industry' and 'working-class culture'. To investigate popular culture in Latin America is therefore a challenge to our sociological imagination. Because it needs to examine particular cultural manifestations with our simultaneous awareness of how the very object of study, and our knowledge of it, is composed in a certain way by a given academic tradition or disciplinary framework. But nowadays mass culture, folk culture and mass culture as three dimensions of popular culture cannot in reality be separated into three different genres. In the course of globalizing era they are becoming interconnected in hybridized forms which at times expose the homogenizing and attenuating effect of mass culture, and at other times reveal the inventive retrieval of folk traditions as well as the creation of new fashion of popular and high cultural forms.