About seventy Film festivals are held in Korea. Bu-San International Film Festival and Bu-Cheon International Fantastic Film Festival are good examples. With development of International FIlm Festivals, so many research associate Film festival with festival arttributes. But Film festivals' basic is watching movies. There aren't enough studies that study on satisfaction of visitors at Film festivals. So the purpose of this study is to measure festival service quality and satisfaction of participants in Jeonju International Film Festival and how these factors influence on satisfaction of festival. Among factors of service quality, publicity and watching movie factors have the most strong influence on film festival satisfaction. And satisfaction on watching movies of visitors have strong influence on film festival satisfaction. Also satisfaction of visitors on film festival have influence on re-visiting and a word of mouth intention like the preceding studies.