Purpose : The purpose of this study was to search for the developmental strategies for military hospital
medical service. Method : There were four steps in the research procedure. First, we reviewed the
reference literature and various study results, then surveyed several military hospital patients and military
medical specialists in order to determine the primary SWOT factors. Second, we devised a questionnaire
to collect the opinions of clients concerning the SWOT factors for military hospital medical services. Third,
we gave the survey questionnaire to 1,120 soldiers and 20 specialists in the military medical field. Fourth,
we analyzed the results and established O/S, T/S, O/W, and T/W strategies. Results : We present various
strategies with four dimensions; O/S strategy, T/S strategy, O/W strategy, T/W strategy. Major strong
points were following: 'provision on providing free medical service', 'military-friendly atmosphere',
'powerful leadership' and 'reinforcement of military-specific disease research'. Major weakness points
were 'lack of performance appraisal', 'lack of motivation strategy & change evaluation' and 'staff
unkindness'. Major opportunity points were 'increment of military-civil agreement', 'increment of national
interest to military medical service' and 'increment of military hospital evaluation program'. Major threat
points were 'distrust about military medical service among the people'. Conclusion : Through this study we
recognized that there were no major differences in understanding of SWOT factors of military hospital
medical services. On the contrary, other branch soldiers proposed more diverse ideas.