The article examines how service quality of Land operator influences customer satisfaction along with their combined effect on customer loyalty. However, many researcher tends to examine service quality issues from a consumer perspective, with little or no reference to business to business service. This study is to suggest more efficient basis for marketing strategies to Land operator executives and manager. Conceptual model of business to business service quality was developed based on many researches related to B2B service literature. The model was tested through a factor analysis and regression analysis using SPSS 18.0 on 240 respondents, who work in travel agents. The results indicated that service quality of Land operator is positively correlated to travel agents's satisfaction. And the travel agent satisfaction is positively correlated to customer loyalty. Travel agent satisfaction have significantly positive effect on switching barriers. And switching barriers have significantly positive effect on customer loyalty. Finally, implication for executives and managers of Land operator are discussed