Contents
(A)comparative analysis of international travelers' perception toward tourism destination on four product evaluation / Kim, See-Hyung 1
Abstract 1
국문요지 1
I. Introduction 3
II. Literature Review 4
1. Product evaluation variables in marketing 4
2. Product evaluation variables in the hospitality and tourism studies 4
3. Product evaluation differences in international travelers 5
III. Methodology 7
IV. Results of the Study 8
1. Descriptive statistics 8
2. Relationship among product evaluation variables 10
3. Multivariate analysis of variance 11
V. Discussion and Implication 14
1. Summary of findings 14
2. Managerial Implications 16
VI. Limitations and Future Research 17
┃참고문헌 19