Aimed at local restaurants, Gangwon-site visitor survey was adopted calling on the 462 valid samples. Using local restaurants via a synchronous market segmentation by customer type for the four clusters based on the multi-select attributes Multinomial Logit model was estimated. Gangwonmotivated type of local restaurants available for the analysis of factors affecting the results are as follows. First, Experience preferred groups (clusters 1) the purpose of use of the local restaurants, and select Properties from the area showed significant affect. Experience preferred groups (clusters 1) local restaurants for a meal using local foods and a lot of interest in quality and taste factors, while less concerned with convenience factor has been identified as a group. Second, the quality rave preferred groups (clusters 2) information learned by word of mouth housewives with their family and friends visited the local restaurants In addition, food quality and taste local factors and human services interest factors were identified by many groups. Third, the Internet and mass media as a source of information, promote a favorite groups (clusters 3) awareness of the physical environment and factors have been identified by many groups are interested in. Fourth, the preferred group of personalities (clusters 4) the income of the male guests, visiting relatives and the family physical environment and many groups are interested in is the convenience factor.