In the 2000s, we begin to pay attention a clean and shiny skin, it has increased in the base makeup more and more. Because of these factors, base make-up products are highly diversified and advanced. The cosmetic companies are launched the item in consideration of the customer. The base make up products of function is for a glossy, UV protection, and high function as well as coverage to correct the blemishes. As developing a manufacturing technology of base makeup product, it bring about change in a make-up image in color correction and expression techniques of texture. Therefore, we are recognized that is important to select the correct color of the foundation among the base makeup products and It occupies an significant role in the makeup image. Despite high attention of base makeup and foundation, The research of foundation’s shade level description and system is insufficient. Looking into the foundation of actual usage in the market, the foundation products in Korea are divided into 2~3 kinds of shade level at a color of category. In case of international, they are divided into 4 to 10 colors. However, the way of description and standard of classification is not the same or even close in each foundation products. It is cause that is difficult to choose a proper color of foundation without a direct test.
The purpose of this study was to suggest improvements of the way of description and standard of classification in a foundation product. It was investigated the classification of foundation’s shade level or the way of description in the market according to the domestic and overseas cosmetic companies. We surveyed the awareness of foundation’s shade description a actual usage of foundation in 20~30’s women.