This study aimed to present various programs and products for trekking revitalization based on motivations, trip profiles, and trekker's preferences. The results indicated that the motivation segmentation criterion enabled the classification of female trekking participators into three clusters: 'culture and pleasure seekers', 'ego and status seekers', and 'escape and relax seekers'. the main finding was that all clusters were interested in nature friendly and have experienced health improvement in common. In addition, there were minor significant differences among the clusters in terms of motivations, trip-related characteristics, and preferences. Culture and pleasure seekers enjoyed participating in trekking programs including cultural & historical attractions, and sightseeing near the areas and preferred staying at mountain villas convenienced. Ego and status seekers engaged in nature and preferred long distances trekking and staying in temple more than other groups. Escape and relax seekers preferred to participate in nature and health-related trekking programs with their friends.