This study is for the color effects of a lip makeup product according to the different lip colors of the users, even though they use the same color lipsticks, due to the individual lip color differences. 500 women in their 20's participated. Using the spectrum color system, it adopted Pink, Orange, Beige color lipsticks to their lips, then analyzed the lip color values measured though the CIE color system. The research results follows. In conclusion, the common effects with the Pink, the Orange and the Beige lipstick on lips, was that the change of the brightness and the red tone becomes bigger, and the change of the yellow tone was different from the lipstick colors. Furthermore,there exists the differences by the original lip colors with the same lipstick colors, so the color effects become different as the different lip colors. The results enable us to design the color effects of lip makeups according to the individual lip color types, so, to target this study as a fundamental data for the color selection and adoption of lip makeup products in the beauty industry.