This study is to analyze the effect of benefits according to types of regional tourism brand's development on the supports for the development. The ultimate objective is to suggest the effective way to generate the benefits from the development and give the good direction how to make regional people support voluntarily for regional tourism brand's development. In order to achieve this purpose, the study limited Gangneung city as the regional range, the subjects were selected as the residents who have currently lived around the main area(Gangmundong, Gyodong, Naegokdong, Noamdong, Songjeongdong, Okcheondong, Ponamdong, Hongjedong and the like) in the city. The test was conducted by separating the first survey and the second survey largely, 614 copies were used for the final analysis. SPSS 18.0 for Windows and AMOS 18.0 statistical package program were used for the empirical analysis. In results, there were different effects on the benefits through the types of regional tourism brand's development, and that led to the supports from residents. Directions for further research and managerial implications stemming from the empirical findings were discussed as well.This study is to analyze the effect of benefits according to types of regional tourism brand's development on the supports for the development. The ultimate objective is to suggest the effective way to generate the benefits from the development and give the good direction how to make regional people support voluntarily for regional tourism brand's development. In order to achieve this purpose, the study limited Gangneung city as the regional range, the subjects were selected as the residents who have currently lived around the main area(Gangmundong, Gyodong, Naegokdong, Noamdong, Songjeongdong, Okcheondong, Ponamdong, Hongjedong and the like) in the city. The test was conducted by separating the first survey and the second survey largely, 614 copies were used for the final analysis. SPSS 18.0 for Windows and AMOS 18.0 statistical package program were used for the empirical analysis. In results, there were different effects on the benefits through the types of regional tourism brand's development, and that led to the supports from residents. Directions for further research and managerial implications stemming from the empirical findings were discussed as well.