This study clarified the relation between tourist destination image before and after visiting Hongdo and tourist satisfaction and revisit intention, and confirmed the changes in tourist images of before and after visiting Hongdo using importance-satisfaction transformed index. The analysis results using matched pair sample t-test and importance-satisfaction transformed index, multiple regression analysis are as follows: First, there were significant differences in the 11 out of 12 items of Hondo's tourist destination image before and after visiting there. Second, as for the destination images, emotional and cognitive images and environmental image had a significant effect on tourist satisfaction. Third, in the causality test between destination image and revisit intention, emotional and cognitive images and environmental image had a significant effect on revisit intention. Finally, it was confirmed that the tourist satisfaction had a significant impact on revisit intention of tourists. Based on these results, this study proposed the sustainable development measures for Hongdo tourism.This study clarified the relation between tourist destination image before and after visiting Hongdo and tourist satisfaction and revisit intention, and confirmed the changes in tourist images of before and after visiting Hongdo using importance-satisfaction transformed index. The analysis results using matched pair sample t-test and importance-satisfaction transformed index, multiple regression analysis are as follows: First, there were significant differences in the 11 out of 12 items of Hondo's tourist destination image before and after visiting there. Second, as for the destination images, emotional and cognitive images and environmental image had a significant effect on tourist satisfaction. Third, in the causality test between destination image and revisit intention, emotional and cognitive images and environmental image had a significant effect on revisit intention. Finally, it was confirmed that the tourist satisfaction had a significant impact on revisit intention of tourists. Based on these results, this study proposed the sustainable development measures for Hongdo tourism.