As the medical tourism industry which is the combination of medical and tourism industries is recently interested by the global market, it is expected to show maximized social and economic effects as a higher value-added business. Korean medical tourism has gone through the amendment of the medical law that allows the attraction of foreign patients. In reality, however, the portion of this industry is very poor in the entire tourist industry, and it is prepared with very weak conditions for promotion due to many restricting factors caused by low awareness and competitiveness in the medical tourism industry and passive political support. This study looked into the tendency in domestic and abroad medical tourism industries that are recently appearing as the new area, and analyzed the problems. In addition, it analyzed factors to affect medical tourism industries and present reasonable activation factors to intensify competitiveness. Therefore, this study aimed to analyze influential factors in the promotion of the Korean medical tourism industry, and to propose strategic promotional plans. With this aim, the study withdrew variables through existing research and a focus group interview(FGI), and proceeded to professional opinion research based on composed particular variables through prior research and the verification of variables. Through the process of research, the study analyzed which part is applied as an influential factor in the promotion of the medical tourism industry. Experts showed different awareness from each area, and consumers considered the reliability of medical tourism industries most important. Besides, laws to use the medical tourism conveniently and safely, institutional background, and infra should be firstly constructed, and the methods such as solving medical communication skills, providing programs for rest and tourism, and having international promotion should be prepared.