As the implementation of municipality has been conducted as means of the local government's economic development, the local governments have made efforts on place marketing and have focused on the development of local festival to improve the local economy. Therefore, the local festivals are important in terms of giving satisfaction to the participants as well as bringing up successful tourist attraction. The participants who are satisfied with the festival are very likely to make a revisit to the festival whereas the participants who are dissatisfied with the festival tend to influence unfavorably on other people. Therefore, participants’ satisfaction is the focal point for the intention of revisiting and delivering opinions to other people. Hence, this study will look into how the lifestyle influences on the satisfaction of the festival and the post-festival behavior by analyzing the lifestyles of the participants.