The purpose of this study was to analyze the relations among life style, participation motivation, service quality and post purchase behavior of the participants in dance sport. The subject were sampled 407 person who were selected convenience sampling method from the dance sport program participants in Seoul, Gyeonggi, Chungnam, Jeonbuk region. The used statistical methods for the data analysis were frequency analysis, exploratory factor analysis, structure equation model analysis by using SPSS 16.0 and AMOS 6.0 program.
The results is as follows ; First, dance sport participation's lifestyle influenced service quality. Second, dance sport participation's participation motivation influenced service quality. Third, dance sport participant's service quality influenced post purchase behavior.