The purpose of study aimed at teachers and students to come up with product development factors of school excursion trips and school excursion trips through the rural experience travel products planning development which analyzes the importance of travel planning and provide guidance.
In total, 100 cases was surveyed and analysed by 32 teachers which are high school and 27 students located in Goyang & Chungnam used by Analytic Hierarchy Process.
The consequences of this research is presented as follows: when planning a rural school excursion trip, students will travel to the program, safety, food, accommodation and teachers as a value to accommodation and food, safety.