Contents
Consumer use of social media for food risk information : Survey findings in the United States and implications for the Korean context / Min Sun Shim 1
Abstract 1
I. Introduction 1
II. Methods 2
1. Data 2
2. Measures 3
3. Statistical analysis 4
III. Results 5
1. Sample characteristics 5
2. Consumer use of social media for food recall information 5
3. Predictors of social media use for food recall information 6
IV. Discussion 7
1. Summary of the U.S. fmdings 7
2. Implications for the Korean context and suggestions 7
V. Conclusions 9
References 9