Contents

Specificity and Commitment : UX approach to Netflix / Joon Suk Hwang ; Youngjoon Cheon ; Kyu Tae Kwak 1

ABSTRACT 1

1. Introduction 1

2. Literature Reviews 2

2.1. Related Studies 2

2.2. TCE and Asset Specificity 2

3. Research Hypotheses 3

4. Research Method 5

4.1. Measurement Questionnaires 5

4.2. Data collection 5

5. Analysis and Results 6

5.1. Validity of Measurement Model 6

5.2. Structural Model Analysis 7

6. Conclusion and Duscussion 7

Reference 8

저자소개 10