The purpose of this study is to identify the consumption and selection attributes of beers in convenience store. A total 300 questionnaires were distributed from April 11th to 21st, 2017 and 245 copies were used for analysis. To achieve the goal of study, T-test and ANOVA analysis were implemented with SPSS 18.0 program. As a result of empirical analysis, First, consumption of beers in convenience store showed significant influence on selection attribute by made in where. Second, the effect of demographic characteristic(sex) was revealed significant as controllable variables. Especially men was influenced by brand and price of beers. Based on these findings, the research suggests implications that young adults may like beers of lager-style so that it needs to watch the trend of beer consumption in single lifestyle.
The limitation of this article is that the data was collected from only undergraduate students.