The purpose of this study aims to effects of participation motive and satisfaction on the prospective intention in sports tourism.
In total, 312 cases was surveyed and analysed by 261 national mountain bike race sports tourists of Muju used SPSS 20.0 by statistical package.
The consequences of this research is presented as follows: First, participation motive of the national mountain bike race consists of seven factors : "recreational", "social evaluation", "community experience", "human interaction", "self-responsiveness", "self-realization" contributed to the prospective intention factor. Among seven factors, regional experience factor influenced the prospective intention.
Second, satisfaction of the national mountain bike race were found to " satisfaction" , "driving" , " support" , “exchange”, “expenses” the support factor influenced the prospective intention.