Contents
Branding UAE : wearing emirati dress and national identity building / Oh, Eugine 1
I. Introduction 1
II. Globalization and Glocalization of UAE 3
1. Crisis of Globalization in 2008 3
2. Glocalization of UAE 4
III. Emirati Dress and National Identity of UAE 8
1. Features of Emirati Dress 8
2. National Identity in UAE Vision 2021 11
3. Emirati Dress in the News Articles 13
4. Emirati Dress in the Government Advertisings 16
IV. Conclusion 20
References 23
Abstract 25