Cabin attendants are important talents in the aviation industry, and many universities have established and trained aviation services majors in order to cultivate talents with professionalism and service minds.
Therefore, in this study, an empirical study was conducted on the effect of online education service quality of students majoring in aviation service on learning immersion and re-taking. The result of this study was to present basic data that can be improved to improve the quality of online education services for students majoring in aviation service.
The results of the study are as follows. First, it was found that the detailed factors of online education service quality had a positive (+) effect on the detailed factors of learning immersion. Second, the quality of online education service had a significant positive (+) effect on the degree of re-taking, and the higher the response and trust factor, the higher the re-take factor. Third, learning immersion had a significant positive (+) effect on intention reacquisition.
Based on the above results, you will need to manage students using differentiated strategies online so that students majoring in aviation services can participate in classes with a positive mindset.