The purpose of this study is to verify the effect of the festival performance perceived by the key stakeholder of the 'Bupyeong Pungmul Festival' on the regional attachment, development support, and cooperative intention. The driving force for the continuity of the Bupyeong Pungmul Festival despite difficult conditions such as COVID-19 is the support of the Bupyeong-gu Pungmul workers. For this reason, pungmul practitioners, who are key stakeholders in the Bupyeong Pung Festival, were investigated.
For the analysis, the SUR model was performed with festival performance as an independent variable and regional attachment, development support, and cooperative intention as dependent variable.
This study is meaningful in that it discovered the meaning of the Bupyeong Pungmul Festival as a traditional cultural festival, not from a quantitative point of view such as the number of participants or economic effects. For the sustainability of the festival, local residents should be able to take pride in the traditional culture and customs of the Bupyeong region. something to do. In this respect, it will help to strengthen the competitiveness of local cultural festivals along with the qualitative growth of festivals based on the understanding of future festival stakeholders.