The household consumption of rice decreased over the past decades, leading to the adoption of a premium-price strategy in the rice industry. On the other side, Home Meal Replacements (HMR) Consumption has shown a dramatic increase over the last few years. To investigate the causality and correlation between the consumption of rice and HMR, this study was performed on the secondary consumer panel data of receipts from 648 panels, collected by the Rural Development Administration of Korea. The hypothesis was made separately on main-dish/side-dish HMR. HMR consumers are known to be sensitive to prices and the consumption of main-dish HMR directly replaces the consumption of rice. Based on the facts, it was hypothesized that main-dish consumers will not pay a much higher price for rice and that if the purchase of main-dish HMR increases, the purchase proportion of premium (highly-priced) rice will correspondingly decrease and that of lowly-priced rice will increase. On the other side, HMR consumption reduces the consumer’s cooking behavior and causes feelings of guilt. To alleviate this, it is likely that premium rice will be consumed more in the side-dish HMR consumer group. The second hypothesis was made that if more people purchase the side-dish HMR, the purchase proportion of premium rice will increase, and that of lowly-priced rice will decrease. The results of this study are as follows. Ramen, instant noodles, and instant soup (Juk, western soup) are categorized as main-dish HMR and instant soup (Guk, Tang, Jjigae) is categorized as side-dish HMR. First, it was verified that the purchase of main-dish HMR is positively related to the purchase of premium rice and negatively related to the purchase of lowly-priced rice. Second, the purchase of side-dish HMR showed to have a positive relationship with premium rice and a negative relationship with lowly-priced rice. In addition, it was observed that the larger (the smaller) the size of a family of a consumer, the more the person bought premium (lowly-priced) rice, and, also, the more (the less) the person spent money on groceries annually, the more the person bought premium (lowly-priced) rice. This is the first study focusing on the purchase relationship between HMR and rice using actual consumer receipt data. We hope that the results can of er useful guidelines to marketers and retailers who sell HMR and rice, and help them understand consumer purchase behaviors.