Contents
(An) analysis and forecast on personal media trend = 개인 미디어 트렌드에 대한 분석과 예측 / Chansouk Kim 1
Abstract 1
1. Introduction 2
2. The Historical Significance of One-Person Media 3
3. The PEST Environment of One-Person Media 4
1) Political environment 4
2) Economic environment 5
3) Sociocultural environment 6
4) Technological environment 7
4. The analysis of the one-person media trend 8
1) Current South Korean users of one-person media 8
2) Changes of search engines 9
3) Changes of one-person media platforms 10
4) Changes of the advertisement market (algorithm) 11
5) Changes of the one-person media content trend 13
5. Conclusion : the future of one-person media 14
Reference 16
국문요약 17