Recently, the metaverse has been gradually expanding in the hotel sector. Metaverse is being applied as a means of providing various virtual experiences and services, and it is expected that its utilization will gradually increase within the hotel industry. This study was conducted to explore consumer trends with keywords related to the hotel metaverse collected from social media. The results of the study are as follows. First, platform, Seoul, world, representative, glad, digital, company, industry, business, market, blockchain, technology, and others showed a high frequency of appearance. Second, CONCOR analysis identified the hotel metaverse, and these names were identified as platforms and content, future new businesses, linked new technologies, forums, and conferences. Based on these findings, academic implications and practical implications that can be applied in the hotel field were derived.