The purpose of this study is to understand the influence of online travel agency innovation barriers on the intention to continue using and the intention to purchase travel products. In addition, through this, it was intended to present a plan for the development of online travel agencies. An online survey was conducted from November 1 to November 17, 2022, and a total of 177 copies were used as final analysis data. The verified results showed that, first, the usage barriers and benefit barriers negatively affect the intention to continue using online travel agencies. Second, usage barriers, benefit barriers, and trust barriers were also found to have a negative effect on the intention to purchase travel products from online travel agencies. On the other hand, it was found that the security barrier did not significantly affect the intention to continue using and the intention to purchase travel products, and the trust barrier did not significantly affect the intention to continue using. Based on these results, the implications and limitations of this study were revealed and follow-up studies were presented.