영문목차
Preface=xi
1. INTRODUCTION=1
Information technologies count=2
Media determinism: hard and soft=3
Human direction=5
The revolution of unintended consequences=7
2. THE FIRST DIGITAL MEDIUM: The alphabet and the rise of monotheism=11
Monopolies of knowledge, and their jealous guardians=12
The alphabet as scepter=14
The information revolution becomes self-aware=17
3. THE PRINTED AUTHORSHIP OF THE MODERN WORLD=21
The Chinese invention of modern Europe=22
"Extra! Extra! Read all about it!"The press discovers America=25
The printed engines of knowledge=28
The raison d'ecircumflextre of public education=31
The capitalization of information=34
4. THE AGE OF PHOTOGRAPHY AND THE AGELESS IMAGE=37
The immaculate conception of photography=38
Stains in the mirror=41
Image immortality=44
The gaze across time=45
The migration of subjectivity=46
5. TELEGRAPHY: The suspect messenger=49
Duplicitous Mercury=51
The hatching of distrust: the pigeon, the telegraph, and bio-tech 1850s style=53
A thumbnail history of media condemnation=55
6. TELEPHONE: The toy that roared=59
Evolution by misadventure=61
The publication of private places=64
The externalization of intimate space=65
The genie and its critics=67
7. ELECTRICITY: The book's best friend=69
The day-extending medium=70
The paperback reply=72
The electronic liberation of text=74
8. RADIO: All together now=78
The ends of linearity=79
The wide band of censorship=81
Churchill and Roosevelt, Hitler and Stalin: radio heads=86
9. SURVIVAL OF THE MEDIA FIT: Radio, motion pictures, and TV in human ecological niches=91
The fickle symbiotic network=91
Rock 'n' roll to the rescue, apregraves montage=93
The natural niche of the eavesdropping medium=97
A further example of niche fulfillment in two paths from photography=100
10. REMEDIAL MEDIA: Views via VCR and window=104
The recovery from immediacy=105
Windows on windows, before computers=111
11. WORD PROCESSING AND ITS MASTERS=115
The revolution in media production=116
The saving quasi-Platonic delay=118
Revision unbound, and its consequences=120
12. THE ONLINE AUTHOR AS PUBLISHER AND BOOKSTORE=125
The computer as an engine of communication=127
The online community as marketplace of ideas=130
The beleaguered, counter-Darwinian gatekeeper=132
13. HYPERTEXT AND AUTHOR/READER INVERSIONS=136
Paths: to and from hypertext=137
Premonitions of author diminution=140
Hypertext: fiction and non=144
14. THE OPEN WEB AND ITS ENEMIES=148
Dandelion power=149
CDA, V-chips, and other brands of the law=151
Children online=156
15. TWENTIETH-CENTURY SCREENS=162
A computer screen is not a television=163
New online faces - inter, smiley, and more=165
The world on demand=169
16. PAPER FUTURES=174
Drawing conclusions from the fax=176
Paper as a framable certificate of experience=180
Books, newspapers, and the spinning calculus of convenience=182
But who will own what used to be on paper?=185
17. ELECTRONIC WATERMARKS: A high profile for intellectual property in the digital age=187
A short history of intellectual property - its origins, manifestations, and difficulties=189
The digital complication=191
The arguments for no-cost information=195
Information may want to be free - but creators of information still need to eat=198
Intellectual property and the end of anonymity=201
What property ought never to embrace=204
18. ARTIFICIAL INTELLIGENCE IN REAL LIFE=205
The perils of protein chauvinism=207
Chimps, programs, and computers=212
AI and the Golden Rule=217
19. YOU CAN'T TOUCH THAT IN CYBERSPACE=222
The feel of knowledge: on Earth, Mars, and beyond=224
Instant coffee and information=228
A parting cup of cheer for the road ahead=231
Bibliography=233
Index=243