영문목차
Preface=xiii
Section I. Overview: Cyberspace, Cybernetics, Cyberpower=5
1. Values and the Limits of the Global Media in the Age of Cyberspace/Tapio Varis=5
2. The Ideology of Technology on the World Wide Web: The "Blue Ribbon Campaign" in a Global Context/James Brant McOmber=19
3. Finding Resources for the Study of Multiculturalism on the Internet/Mark W. Anderson;Charles Kingsley=31
4. Virtual Community as Rhetorical Vision and Its American Roots/Sorin Matei=45
5. Communicating in Cyberspace: Internet Users and a Canadian Publication Ban/David J. Schaefer=61
6. Cyberspace and Cultural Identity-A Case Study of Cybercommunity of Chinese Students in the United States/Wei Wu=75
7. The Text of New Relationships: Building Deaf Community in E-Space/Chris Stephenson=91
8. Interactive Multimedia and Multiculturalism: An Exploratory Study/Charles Kingsley=113
Section II. Overview: North American Media=127
9. International News for Kids: Defining the World for Atlanta's Children/Elizabeth P. Lester;Usha Raman=127
10. International Students' Perceptions of Americans via U.S. Mass Media/Daradirek Ekachai;Norman S. Greer;Mary Hinchcliff-Pelias=145
11. Portrayals of Post-Communist Romania in United States Newspapers and Magazines/Mihai C. Bocarnea;Benson P. Fraser;William J. Brown=157
12. Adult Critical Viewing Skills in a Global Media Environment: Implications for the Information Age/David J. Schaefer=169
13. The "Dream Team" of Martin Luther King and Television: How King Used Television to Counter Stereotypes and Enhance His Anti-Racism Message/Barry Pollick=185
14. A Survey of Radio Programming Targeted toward Gay/Lesbian Audiences/Phylis Johnson;Dhyana Ziegler;Chuck Hoy=197
Section III. Overview: International and Global Media=211
15. The Effects of Transnational Television Programming on Worldwide Cultural Diversity/Leo A. Gher=211
16. Irish Music as World Music: Changing Audiences for Traditional Irish Music in the Twentieth Century/Catherine Curran=229
17. Tanzania's Emerging Press and Women Journalists:An Ethnographic Beginning/Melinda B. Robins;Elizabeth P. Lester=241
18. Media Reactions to "Bloody Wednesday" in Swaziland/Michael H. Prosser=255
19. Political Order and Social Control as Agendas: The Case of India's Doordarshan/Shashidhar Nanjundaiah=273
20. Cultural Imperialism in Foreign Television/Raj Kumar=285
21. The Power of Foreign Images: Intercultural Signs in Japanese Television Advertising/Michael L.Maynard=301
22. Interethnic and Nationalistic Divergence in the Middle East and Higher Education Delivery Systems-Problems and Resolutions/Leo A. Gher=313
23. An Ethnography of Technology Transfer in the Philippines: A Case Study of the Agriculture Sector/Edna D. Garzon=323
24. Structured Perceptions of United States-China Relations/John M. Bublic=349
Section IV. Overview: Comparative Studies in Media=361
25. Individual, Organizational, and Societal Influences on Media Role Perceptions: A Comparative Study of Journalists in China, Taiwan, and the United States/Jian-Hua Zhu;David Weaver;Ven-hwei Lo;Chongshan Chen;Wei- Wu=361
26. Where's the Truth? A Cross-Cultural Comparison of Chinese and American Newspaper Coverage of the Fourth WorId Conference on Women/Bonney Rega;Lulu Rodriguez=375
27. Episodes in Culture Clash: Interactions between Japanese and North American TV Newscasters/Ray T. Donahue=391
28. Television News as Cultural Products: The Cases of Finland and the United States/Ritva Levo-Henriksson=409
29. Flow of Intercultural Information via Electronic Media in Scandinavia /Juhani Wiio=423
30. Sami Radio in Northern Scandinavia/Tapio Varis=439
31. Intercultural Discourses: A Look at the Future of Global Communication/John M. Bublic=451
Epilogue: The Intercuturalness of Electronic Communications/K. S. Sitaram=461
About the Editors=479
About the Authors=481
Author Index=489
Subject Index=497