영문목차
List of contributors=vi
Figures and tables=vii
1. The(theory of the) transnational firm: the 1990s and beyond/CHRISTOS N. PITELIS;ROGER SUGDEN=1
2. A survey of theories of international production/JOHN CANTWELL=10
3. A critical re-evaluation of Hymer's contribution to the theory of the transnational corporation/MOHAMMAD YAMIN=57
4. Transaction costs theory and the multinational enterprise/JEAN-FRANCogonekOIS HENNART=72
5. The eclectic paradigm of international production: a personal perspective/JOHN H. DUNNING=119
6. The resource-based approach to multinational enterprise/NEIL KAY=140
7. Strategic management and transnational firm behaviour: a formal approach/EDWARD M. GRAHAM=162
8. Divide and rule by transnational corporations/JAMES PEOPLES;ROGER SUGDEN=174
9. The TNC: an all-weather company/CHRISTOS N. PITELIS=193
Index=210
4.1. The transactions costs theory of the MNE=83
4.2. Share of UK licensed sales in total foreign production=85
8.1. Number of unions reporting on the use of multinational bargaining tactis by foreign US firms=185
4.1. Decision-tree of a firm with propiretary intangible assets valued abroad=82
4.2. Decision-tree of a firm that requires inputs from abroad=82
4.3. Determinants of franchising=87
4.4. Institutional modes for market entry=98
6.1. Option 1: specialisation=147
6.2. Some options for expansion=148