영문목차
Preface=ix
PART I. The Book Publishing Industry: What It Is, What It Does=3
1. Book Publishing, Past and Present=3
Colonial Times to 1900: The Beginnings=4
1900 to 1940: Going Commercial=7
1940 to the Present: Years of Turmoil=8
The Current Scene=10
2. Types of Book Publishing=15
Trade Books=16
Religious Books=17
Professional Books=19
Mass-Market Paperbacks=20
University Presses=21
Textbook Publishing=22
Subscription Reference Books=23
Mail-Order Publishing=24
Book Clubs=25
The Independents=26
Vanity/Subsidy Publishing=27
Reprinting=27
Other Kinds of Publishing=28
The Librarian's Challenge=29
3. Creating a Book=31
The Publisher=33
From Manuscript to Book=34
Book Design=35
Production=36
Publicity and Sales=36
4. Book Distribution=41
The Book Industry Study Group Studies=42
Sales Reps and Advance Sales=43
Returns Policy=45
Other Problems=47
5. Why Books Cost What They Do=49
Kinds of Costs=49
Other Pricing Considerations=54
The Publisher's Dilemma=54
6. Some Trends in Book Publishing=57
PART II. The Book Acquisitions Process=67
7. Vendors: Retailers and Publishers=67
Publishers as Vendors=68
Buying from Retailers=74
8. Vendors: Wholesalers=77
Choosing Wholesalers=78
A Ray of Light=88
9. Library/Vendor Relations=91
Provide Adequate Bibliographic Data=91
Place Timely Orders=92
Set Reasonable Requirements for Forms=93
Be (Reasonably) Flexible about Prices=93
Allow Adequate Cancellation Period=95
Make Prompt Payment=95
Have a Reasonable Returns Policy=96
Maintain Professional Standards=97
10. The Ordering Process=99
Functions and Goals=99
Steps in the Order Process=100
Approval Plans and Leasing Plans=108
A Few Final Notes=111
11. Automation and Acquisitions=113
Wholesalers' Systems=117
Stand-Alone/Network-Based Systems and Multi-User System Modules=120
12. Publishing, Books, and Acquisitions in the New Millennium=123
Publishing, Books, and Book Distribution=123
Implications for Acquisitiions=126
Acquisitions and Issues for the Next Decade=131
The Successful Acquisitions Librarian in the Twenty-First Century=134
Appendix A: Selected U.S. Book Wholesalers=135
Appendix B: Selected Automated Acquisitions Systems=141
Glossary=147
Selected Annotated Bibliography=157
Index=165
About the Author=169