영문목차
PREFACE=XI
PART ONE. INTRODIJCTION=1
CHAPTER 1. WHAT IS INDUSTRIAL ORGANIZATION?=3
1.1. AN EXAMPLE=4
1.2. CENTRAL QUESTIONS=6
1.3. COMING NEXT=11
SUMMARY=12
KEY CONCEPTS=13
REVIEW AND PRACTICE EXERCISE=13
CHAPTER 2. BASIC MICROECONOMICS=15
2.1. DEMAND=15
2.2. COSTS=18
2.3. PROFIT MAXIMIZATION=24
2.4. EFFICIENCY=26
SUMMARY=29
KEY CONCEPTS=29
REVIEW AND PRACTICE EXERCISES=30
EXTENSION EXERCISE=33
CHAPTER 3. THE FIRM=35
3.1. DO FIRMS MAXIMIZE PROFITS?=35
3.2. WHAT DETERMINES THE FIRM'S BOUNDARIES?=40
3.3. WHY ARE FIRMS DIFFERENT?=42
SUMMARY=45
KEY CONCEPTS=45
REVIEW AND PRACTICE EXERCISES=45
EXTENSION EXERCISES=46
CHAPTER 4. GAMES AND STRATEGY=49
4.1. DOMINANT STRATEGIES, DOMINATED STRATEGIES, AND NASH EQUILIBRIUM=51
4.2. SEQUENTIAL GAMES: COMMITMENT AND BACKWARD INDUCTION=55
4.3. REPEATED GAMES=59
SUMMARY=62
KEY CONCEPTS=63
REVIEW AND PRACTICE EXERCISES=63
EXTENSION EXERCISE=66
PART TWO. FROM MONOPOLY TO PERFECT COMPETITION=67
CHAPTER 5. MONOPOLY AND REGULATION=69
5.1. MONOPOLY=69
5.2. REGULATION=75
5.3. ESSENTIAL FACILITIES AND ACCESS PRICING=78
SUMMARY=82
KEY CONCEPTS=82
REVIEW AND PRACTICE EXERCISES=83
CHAPTER 6. PERFECT (AND ALMOST PERFECT) COMPETITION=85
6.1. PERFECT COMPETITION=85
6.2. FROM THEORY TO STYLIZED FACTS=87
6.3. COMPETITIVE SELECTION=89
6.4. MONOPOLISTIC COMPETITION=91
6.5. COMING NEXT=94
SUMMARY=96
KEY CONCEPTS=96
REVIEW AND PRACTICE EXERCISES=96
PART THREE OLIGOPOLY=99
CHAPTER 7. OLIGOPOLY COMPETITION=101
7.1. THE BERTRAND MODEL=102
7.2. PRICING WITH CAPACITY CONSTRAINTS=104
7.3. THE COURNOT MODEL=107
7.4. BERTRAND VERSUS COURNOT=113
7.5. THE MODELS AT WORK: COMPARATIVE STATICS=114
SUMMARY=124
KEY CONCEPTS=124
REVIEW AND PRACTICE EXERCISES=125
EXTENSION EXERCISE=126
CHAPTER 8. COLLUSION=127
8.1. REPEATED INTERACTION AND THE STABILITY OF COLLUSIVE AGREEMENTS=128
8.2. PRICE WARS=133
8.3. FACTORS THAT FACILITATE COLLUSION=137
8.4. PUBLIC POLICY=144
SUMMARY=145
KEY CONCEPTS=145
REVIEW AND PRACTICE EXERCISES=146
EXTENSION EXERCISES=150
CHAPTER 9. MARKET STRUCTURE AND MARKET POWER=151
9.1. CONCENTRATION AND MARKET POWER: THEORY=151
9.2. CONCENTRATION AND MARKET POWER: EMPIRICAL ESTIMATION=156
9.3. CONDUCT AND MARKET POWER: EMPIRICAL ESTIMATION=159
SUMMARY=162
KEY CONCEPTS=163
REVIEW AND PRACTICE EXERCISES=163
EXTENSION EXERCISES=163
PART F0UR. PRICE AND NON PRICE STRATEGIES=65
CHAPTER 10. PRICE DISCRIMINATION=167
10.1. TYPES OF PRICE DISCRIMINATION=169
10.2. THIRD-DEGREE PRICE DISCRIMINATION=170
10.3. NONLINEAR PRICING=172
10.4. VERSIONING, BUNDLING, AND OTHER FORMS OF CONSUMER SORTING=175
10.5. IS PRICE DISCRIMINATION LEGAL? SHOULD IT BE?=180
SUMMARY=183
KEY CONCEPTS=184
REVIEW AND PRACTICE EXERCISES=184
EXTENSION EXERCISES=187
CHAPTER 11. VERTICAL RELATIONS=189
11.1. DOUBLE MARGINALIZATION AND TWO-PART TARIFFS=190
11.2. RETAILER COMPETITION=193
11.3. INVESTMENT EXTERNALITIES=193
11.4. INDIRECT CONTROL=194
11.5. MANUFACTURER COMPETITION=196
11.6. ARE VERTICAL RESTRAINTS LEGAL? SHOULD THEY BE?=199
SUMMARY=200
KEY CONCEPTS=200
REVIEW AND PRACTICE EXERCISES=201
EXTENSION EXERCISES=203
CHAPTER 12. PRODUCT DIFFERENTIATION=205
12.1. HORIZONTAL DIFFERENTIATION, VERTICAL DIFFERENTIATION, AND THE CHARACTERISTICS APPROACH=206
12.2. PRODUCT DIFFERENTIATION AND MARKET POWER=209
12.3. PRODUCT POSITIONING=215
12.4. IMPERFECT INFORMATION AND SWITCHING COSTS=217
SUMMARY=219
KEY CONCEPTS=220
REVIEW AND PRACTICE EXERCISES=220
EXTENSION EXERCISES=221
CHAPTER 13. ADVERTISING=223
13.1. INFORMATION, PERSUASION, AND SIGNALING=223
13.2. ADVERTISING INTENSITY=227
13.3. PRICE COMPETITION AND ADVERTISING=231
SUMMARY=235
KEY CONCEPTS=235
REVIEW AND PRACTICE EXERCISES=235
EXTENSION EXERCISES=237
PART FIVE. ENTRY AND EXIT=239
CHAPTER 14. ENTRY COSTS, MARKET STRUCTURE, AND WELFARE=241
14.1. ENTRY COSTS AND MARKET STRUCTURE=243
14.2. ENDOGENOUS VERSUS EXOGENOUS ENTRY COSTS=247
14.3. FREE ENTRY AND SOCIAL WElFARE=252
SUMMARY=256
KEY CONCEPTS=256
REVIEW AND PRACTICE EXERCISES=256
EXTENSION EXERCISES=257
CHAPTER 15. STRATEGIC BEHAVIOR, ENTRY AND EXIT=259
15.1. ENTRY DETERRENCE=260
15.2. PREDATION=269
15.3. MERGERS AND ACQUISITIONS=277
SUMMARY=285
KEY CONCEPTS=286
REVIEW AND PRACTICE EXERCISES=286
EXTENSION EXERCISES=288
PART SIX. TECHNOLOGY=289
CHAPTER 16. RESEARCH AND DEVELOPMENT=291
16.1. MARKET STRUCTURE AND INCENTIVES FOR R&D=292
16.2. THE DYNAMICS OF R&D COMPETITION=295
16.3. PUBLIC POLICY=303
SUMMARY=308
KEY CONCEPTS=308
REVIEW AND PRACTICE EXERCISES=309
CHAPTER 17. NETWORKS AND STANDARDS=311
17.1. CONSUMER EXPECTATIONS AND CRITICAL MASS=312
17.2. PATH DEPENDENCE=314
17.3. EXCESS INERTIA AND EXCESS MOMENTUM=319
17.4. COMPATIBILITY=324
17.5. PUBLIC POLICY=326
SUMMARY=328
KEY CONCEPTS=329
REVIEW AND PRACTICE EXERCISES=329
EXTENSION EXERCISES=331
NOTES=335
INDEX=347