영문목차
Acknowledgements=xi
1. INTRODUCTION: COINCIDING REALMS=1
The game plan=4
McLuhan & Company=18
"1 don't explain-I explore"=24
2. THE RELUCTANT EXPLICATOR=24
Analogy and logic=26
The digital fulfillment, part I=28
The digital fulfillment, part II=30
McLuhan's medium=32
"The medium is the message"=35
3. NET CONTENT=35
The medium as content: writing up on the screen=36
The user as content online=39
Media within media within media...the primacy of speech and the exception of photography=41
"Acoustic space"=44
4. THE SONG OF THE ALPHABET IN CYBERSPACE=44
The acoustic world, heard offline=46
Script, print, cyberspace=48
The acoustic world, seen online=49
A cyberspace sans alphabet?=51
"Discarnate man"=55
5. ONLINE ANGELS=55
Virtual virtue and sex discarnate=57
God's-eye views=60
The devil in the DNA=62
"The global village"=65
6. FROM VOYEUR TO PARTICIPANT=65
Village of children, village of voyeurs=67
Politics in the online global village=70
Business in the online global village=75
"Centers everywhere, margins nowhere"=80
7. THE FATE OF THE CENTER=80
God's space=81
Online education everywhere=83
The gravity of government=86
Monopoly online?=88
The city eternal: analog as digital=92
"Light=through/light-on"=95
8. THE MIND BEHIND THE SCREEN=95
Science and the aesthetician=96
A kinetic understanding of media=98
The peripatetic couch potato=101
The screens and the skies=102
"Hot and cool"=105
9. WAY COOL TEXT=105
Bare essentials of the media thermometer=107
Cultural consequences=110
Text interactive=113
"Everyone a publisher"=119
10. THE RUSTED GATEKEEPER=119
Janus ascendant=121
Gatekeeping mentality=125
Filtration versus evaluation=127
From gatekeeper to matchmaker=129
"Surt-boarding electronic waves"=132
11. SERFS TO SURF=132
Inside-out on the phone=133
The home office: friend of the family=135
The home office as friend: counter-indications=138
Toy, mirror, and art=140
"The machine turned Nature into an art form"=145
12. BEAUTY MACHINES=145
Of delicatessen and convertibles=147
Television as art in the digital age=149
First loves and nostalgia versus art=152
The Internet as mainstream=154
"We have no art, we do everything well"=158
13. BALINESE AT WORK ONLINE=158
Mythic proportions and Herculean tasks: vertical vs. horizontal=160
Theremin as therapy for art=164
Virtual virtuosity=169
"Rear-view mirror"=173
14. THROUGH A GLASS, BRIGHTLY=173
The Web of rear-view mirrors=175
Rear-view mirror in the toolbox=178
Prescriptions for the future=182
"Laws of media"=187
15. SPIRALS OF MEDIA EVOLUTION=187
Basics of the tetrad=189
Spirit of the digital age=191
Deep retrieval and the digital arts=194
Reversal of the digital age=197
Reversal of media determinism=200
Bibliography=204
Index=212