영문목차
Preface=xiii
PART I. A CULTURAL STUDIES APPROACH TO GENDER, RACE, AND CLASS IN MEDIA/Media Theory
1. Cultural Studies, Multiculturalism, and Media Culture/Douglas Kellner=9
2. The New Media Giants:Changing Industry Structure/David Croteau;William Hoynes=21
3. The Meaning of Memory:Family, Class, and Ethnicity in Early Network Television/George Lipsitz=40
4. Naked Capitalists/Frank Rich=48
5. Hegemony/James Lull=61
6. Women Read the Romance:The Interaction of Text and Context/Janice A. Radway=67
7. Black Sitcom Portrayals:Gender, Race, and Class/Robin R. Means Coleman=79
8. The Whites of Their Eyes:Racist Ideologies and the Media/Stuart Hall=89
9. Hetero Barbie?/Mary F. Rogers=94
10. Popular Culture and Queer Representation:A Critical Perspective/Diane Raymond=98
11. White Negroes/Jan Nederveen Pieterse=111
12. Inventing the Cosmo Girl:Class Identity and Girl-Style American Dreams/Laurie Ouellette=116
13. Living Single and the "Fight for Mr. Right":Latifah Don't Play/Kristal Brent Zook=129
14. Who(se) Am I? The Identity and Image of Women in Hip-Hop/Imani Perry=136
15. Queer 'n' Asian on-and off-the Net:The Role of Cyberspace in Queer Taiwan and Korea/Chris Berry;Fran Martin=149
PART II. MARKETING A CONSUMER CULTURE
16. Space Jam:Media Conglomerates Build the Entertainment City/susan G. Davis=159
17. Kids for Sale:Corporate Culture and the Challenge of Public Schooling/Henry A. Giroux=171
18. The Greatest Story Ever Sold:Marketing and the O.J.Simpson Trial/George Lipsitz=176
19. The New Politics of Consumption:Why Americans Want So Much More Than They Need/Juliet Schor=183
20. Nike, Social Responsibility, and the Hidden Abode of Production/Carol A. Stabile=196
21. "You've Never Had a Friend Like Me":Target Marketing Disney to a Gay Community/Sean Griffin=204
22. Advertising and the Political Economy of Lesbian/Gay Identity/Fred Fejes=212
23. Sex, Lies and Advertising/Gloria Steinem=223
24. In Spite of Women:Esquire Magazine and the Construction of the Male Consumer/Kenon Breazeale=230
PART III. ADVERTISING AND IDENTITIES
25. Image-Based Culture:Advertising and Popular Culture/Sut Jhally=249
26. "The More You Subtract, the More You Add":Cutting Girls Down to Size/Jean Kilbourne=258
27. Cosmetics:A Clinique Case Study/Pat Kirkham;Alex Weller=268
28. "Con-fusing" Exotica:Producing India in U.S. Advertising/Sanjukta Ghosh=274
29. Advertising and People of Color/Clint C. Wilson II;Feacutelix Gutieacuterrez=283
30. Current Perspectives on Advertising Images of Disability/Beth A. Haller;Sue Ralph=293
31. Selling Sexual Subjectivities:Audiences Respond to Gay Window Advertising/Katherine Sender=302
32. Gender and Hegemony in Fashion Magazines:Women's Interpretations of Fashion Photographs/Diana Crane=314
PART IV. THE VIOLENCE DEBATES
33. Television Violence:At a Time of Turmoil and Terror/George Gerbner=339
34. Advertising and the Construction of Violent White Masculinity:From Eminem to Clinque for Men/Jackson Katz=349
35. The Mighty Morphin Power Rangers:Teachers Voice Concern/Diane E. Levin;Nancy Carlsson-Paige=359
36. Lay Theories of Media Effects:Power Rangers at Pre-school/Ellen Seiter=367
37. Lessons From Littleton:What Congress Doesn't Want to Hear About Youth and Media/Hemry Jenkins=385
38. Hidden Politics:Discursive and Institutional Policing of Rap Music/Tricia Rose=396
39. The Pornography Debates:Beyond Cause and Effect/Karen Boyle=406
40. Pornography and the Limits of Experimental Research/Robert Jensen=417
41. Mass Market Romance:Pornography for Woman Is Different/Ann Barr Snitow=424
42. Everyday Pornography/Jane Caputi=434
43. King Kong and the White Woman:Hustler Magazine and the Demonization of Black Masculinity/Gail Dines=451
PART V. TV BY DAY
44. Gendered Television:Femininity/John Fiske=469
45. Daze of Our Lives:The Soap Opera as Feminine Text/Deborah D. Rogers=476
46. Women Watching Together:An Ethnographic Study of Korean Soap Opera Fans in the United States/Minu Lee;Chong Heup Cho=482
47. "I Think of Them as Friends":Interpersonal Relationships in the Online Community/Nancy K. Baym=488
48. "No Politics Here":Age and Gender in Soap Opera "Cyberfandom"/Christine Scodari=497
49. Consuming Pleasures:Active Audiences and Soap Opera/Jennifer Hayward=507
50. Cathartic Confessions or Emancipatory Texts? Rape Narratives on The Oprah Winfrey Show/Sujata Moorti=522
51. The Mediated Talking Cure:Therapeutic Framing of Autobiography in TV Talk Shows/Janice Peck=534
52. The Case Against Sleaze TV/Jo Tavener=548
53. Sitting Ducks and Forbidden Fruits/Joshua Gamson=553
PART VI. TV BY NIGHT
54. Ralph, Fred, Archie, and Homer:Why Television Keeps Re-creating the White Male Working-Class Buffoon/Richard Butsch=575
55. The Fox Network and the Revolution in Black Television/Kristal Brent Zook=586
56. Representing Gay Men on American Television/Kylo-Patrick R. Hart=597
57. What's Wrong With This Picture? The Politics of Ellen's Coming Out Party/Susan J. Hubert=608
58. Once in a Lifetime:Constructing "The Working Woman" Through Cable Narrowcasting/Jackie Byars;Eileen R. Meehan=613
59. In Their Prime:Women in Nighttime Drama/Karen Lidsey=625
60. Workplace Dramas, Ensemble Casts, 1990s Style/Donald Bogle=633
61. This Is for Fighting, This Is for Fun:Camerawork and Gunplay in Reality-Based Crime Shows/Fred Turner=642
62. Here Comes the Judge:The Dancing Itos and the Televisual Construction of the Enemy Asian Male/Brian Locke=651
63. Ling Woo in Historical Context:The New Face of Asian American Stereotypes on Television/Chyng Feng Sun=656
64. Jewish Women on Television:Too Jewish or Not Enough?/Joyce Antler=665
PART VII. THE INTERNET
65. The Titanic Sails On:Why the Internet Won't Sink the Media Giants/Robert McChesney=677
66. "Where Do You Want to Go Today?" Cybernetic Tourism, the Internet, and Transnationality/Lisa Nakamura=684
67. Television and the Internet/Ellen Seiter=688
68. Dating on the Net:Teens and the Rise of "Pure" Relationships/Lynn Schofield Clark=696
69. Staking Their Claim:Women, Electronic Networking, and Training in Asia/Rhone O. Bautista=708
70. The Cherokee Indians and the Internet/Ellen L. Arnold;Darcy C. Plymire=715
A List of Media Activist Organizations=723
Glossary=727
Bibliography=739
Author Index=749
Subject Index=757
About the Editors=769
About the Contributors=771