영문목차
Preface=ⅸ
PART I. MEDIA PSYCHOLOGY IN CONTEXT=1
1. What Is Media Psychology, and Why Do We Need It?=3
Defining the Territory=3
Defining "Mass Media"=6
Psychology and Media:An Uneasy Relationship?=9
Practising Media Psychology?=12
2. Theoretical Issues in Media Research=14
Early Approaches to Meida=14
McLuhan and Postmodernism=16
Developments in Media Research=18
The "Effects" Tradition=18
Cultivation Research=21
Uses and Gratifications Research=23
The "Active Audience"=24
The Way Forward?=27
3. Research Methods in Media Psychology=28
The Experimental Tradition=28
Survey Methods=33
Interviewing and Qualitative Analysis=38
Ethnography and Observation=40
Analysis of Media Texts=42
Discourse Analysis=44
PART II. PSYCHOLOGICAL EFFECTS AND INFLUENCES OF MEDIA=47
4. The Effects of Media Violence=49
What Are the Immediate Effects of Watching Violent Media?=52
Characteristics of the Users of Violent Media=57
Cognitive Factors in Media Violence=64
Cultural and Ideological Aspects of the Media Violence Debate=67
Future Avenues in Media Violence Research=70
Conclusion=71
5. Prosocial Effects of Media=73
Media and Prosocial Behaviour:The "Effects" Tradition=75
The Effects of "Prosocial Media"=78
Parental Mediation=83
Conclusion=86
6. Pornography and Erotica=88
Definitions of Pornography and Erotica=89
A Brief History of Pornography=90
The "Effects" of Pornography=94
Effects and Uses of Child Pornography=100
Meanings of Pornography and Erotica=102
Conclusion=103
7. Advertising=105
Advertising Through History=107
The Role of Psychology in Advertising=108
Cognitive and Behavioural Effects of Advertising=110
Rhetorical Effects of Advertising=116
Advertising and Children=123
Future Directions in Advertising=127
Conclusion=128
PART III. DEVELOPMENTAL ISSUES IN MEDIA PSYCHOLOGY=129
8. Young Children and Television=131
Fantasy Versus Reality:A Simple Choice?=132
Script and Schema Explanations=138
Children's Socialisation Through Media=140
Imagination, Pretence, and Theory of Mind=142
Conclusion=146
9. Media and Adolescence=147
Media Use in Adolescence=148
The Role of Media Figures During Adolescence=153
Cultural Functions of Media Use=155
Media Influences on Adolescent Body Image=157
Conclusion=162
PART IV. THE SOCIAL PSYCHOLOGY OF THE MEDIA=163
10. Representations of Social Groups=165
Gender Representation in the Media=167
Media Representations of Men=168
The Effects of Changing Media Representations of Men=173
Representations of Minority Groups in the Media=174
Media Representations of Disability=176
Media Representations of Mental Health=178
Further Issues=181
Conclusion=183
11. The Psychology of the Media Audience=184
"The Audience" in Media Research=186
What Is Parasocial Interaction?=188
Fans and Fandom=197
A Case Study:When Celebrities Die=199
Conclusion=201
PART V. GENRES=203
12. News and Current Affairs=205
Sources of News=206
Content-Based Approaches to News Media=208
Information-Processing Approaches to News Reception=212
Bad News and Serious News=217
Conclusion=219
13. Sport=221
Motivations for Viewing and Enjoying Sport=225
Problematic Aspects of Sport in the Media=228
Conclusion=233
14. Audience Participation and Reality TV=234
Audience-Participation Media:A History=235
The Appeal of Audience-Participation Media=242
Conclusion=247
15. Soaps=248
Soaps:A History=249
Formal Features of Soaps=251
Soap Fans, Stigma, and Feminism=252
The Viewer as Psychologist:Identification and Parasocial Interaction=254
Fantasy and Realism=256
Conclusion=257
PART VI. THE FUTURE OF MEDIA PSYCHOLOGY=259
16. The Internet=261
The Internet:One Medium or Several?=261
A Brief History of the Net=262
The Internet in Research=263
Attitudes and Theories Toward the Net=265
Individual Aspects of Internet Use=266
Social Aspects of Internet Use=269
Conclusion=272
17. Psychology in the Media=273
Psychologists in the Media=274
The Academia/Media Relationship=275
Science in the Media=276
Social Science in the Media=277
Guidelines and Training for Media Performance=279
Conclusion=282
References=283
Author Index=309
Subject Index=321