영문목차
?
?? List of illustrations ??
?? Notes on contributors ??
?? Acknowledgments ??
?? Introduction: prime time animation - an overview 1
Pt. I Institutions 13
1 "Smarter than the average art form": Animation in the television era 15
2 The great saturday morning exile: Scheduling cartoons on television's periphery in the 1960s 33
3 Re-drawing the bottom line 55
4 The Flintstones to Futurama: Networks and prime time animation 74
5 Synergy nirvana: Brand equity, television animation, and Cartoon Network 89
6 The digital turn: Animation in the age of information technologies 110
Pt. II Readings 131
7 Back to the drawing board: The family in animated television comedy 133
8 From Fred and Wilma to Ren and Stimpy: What makes a cartoon "prime time"? 147
9 "We hardly watch that rude, crude show": Class and taste in The Simpsons 165
10 "Misery chick": Irony, alienation and animation in MTV's Daria 185
11 "What are those little girls made of?": The Powerpuff Girls and consumer culture 205
12 "Oh my god, they digitized Kenny!": Travels in the South Park Cybercommunity V4.0 220
?? Index 243