영문목차
1 The Revolution is Just Beginning
2 E-Commerce Business Models and Concepts
3 The Internet and World Wide Web: E-Commerce Infrastructure
4 Building an E-Commerce Web Site
5 Security and Encryption
6 E-Commerce Payment Systems
7 E-Commerce Marketing Concepts
8 E-Commerce Marketing Communications
9 Ethical, Social and Political Issues in E-Commerce
10 Retailing on the Web
11 Online Service Industries
12 B2B E-Commerce: Supply Chain Management and Collaborative Commerce
13 Auctions, Portals, and Communities
14 Online Content Providers: Digital Media
References
Credits
Index