영문목차
1.E-commerce: The Revolution Is Just Beginning
2.E-commerce Business Models
3.The Internet and World Wide Web: E-commerce Infrastructure
4.Building an E-commerce Web Site
5.Security and Encryption
6.E-commerce Payment Systems
7.E-commerce Marketing Concepts
8.E-commerce Marketing Communications
9.Ethical, Social and Political Issues
10.Retailing on the Web
11.Online Service Industries
12.B2B E-commerce: Supply Chain Management and Collaborative Commerce
13.Auctions, Portals and Communities
14.Online Content Providers: Digital Media