영문목차
Foreword by Gary Loveman ix
Acknowledgments xiii
Part One
The Nature of Analytical Competition
I The Nature of Analytical Competition 3
Using Analytics to Build a Distinctive Capability
2 What Makes an Analytical Competitor? 23
Defining the Common Key Attributes
of Such Companies
3 Analytics and Business Performance 41
Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage
4 Competing on Analytics with Internal Processes 57
Financial, Manufacturing, Rc{D, and Human Resource Applications
5 Competing on Analytics with External Processes 83
Customer and Supplier Applications
Part Two
Building an Analytical Capability
6 A Road Map to Enhanced Analytical Capabilities 107
Progressing Through the Five Stages of Development
7 Managing Analytical People 131
Cultivating the Scarce Ingredient That Makes Analytics Work
8 The Architecture of Business Intelligence 153
Aligning a Robust Technical Environment with Business Strategies
9 The Future of Analytical Competition 175
Approaches Driven by Technology, Human Factors, and Business Strategy
Notes 187
Index 199
About the Authors 217