영문목차
ACKNOWLEDGMENTS ix
CHAPTER ONE: WHAT STRATEGY PARADOX? 1
CHAPTER TWO: THE BEST-LAID PLANS 18
CHAPTER THREE: WHO DARES WINS. . . OR LOSES 50
CHAPTER FOUR: THE LIMITS OF ADAPTABILITY 67
CHAPTER FIVE: THE LIMITS OF FORECASTING 89
CHAPTER SIX: ITS ABOUT TIME 106
CHAPTER SEVEN: MAKING CHOICES VERSUS CREATING OPTIONS 139
CHAPTER EIGHT: STRATEGIC FLEXIBILITY 177
CHAPTER NINE: WHAT IF. . . ? 206
CHAPTER TEN: PREPARING FOR THE UNPREDICTABLE 231
CHAPTER ELEVEN: REINVENTING STRATEGY 264
APPENDIX A: HOW DIVERSIFICATION CAN CREATE VALUE 273
APPENDIX B: SCENARIOS AT ALLIANT ENERGY 284
APPENDIX C: REAL OPTION VALUATION 290
INDEX 295