목차
Acknowledgments … ix
Introduction … 1
1. Rectangular Milk Cartons and Cylindrical Soda Cans: The Economics of Product Design … 13
2. Free Peanuts and Expensive Batteries: Supply and Demand in Action … 29
3. Why Equally Talented Workers Often Earn Different Salaries and Other Mysteries of the World of Work … 51
4. Why Some Buyers Pay More Than Others: The Economics of Discount Pricing … 71
5. Arms Races and the Tragedy of the Commons … 93
6. The Myth of Ownership … 109
7. Decoding Marketplace Signals … 133
8. The Economic Naturalist Hits the Road … 149
9. Psychology Meets Economics … 163
10. The Informal Market for Personal Relationships … 183
11. Two Originals … 197
Parting Thoughts … 201
Notes … 205
Index … 219