목차
1. I'm No Guru 1
2. Harvey Keitel and Windows of Opportunity 3
3. Nothing Fails like Success 6
4. Be a Rock Star at Work 8
5. Your Days Define Your Life 10
6. Drink Coffee with Gandhi 12
7. Get Some Skin in the Game 14
8. Be into Breezes 16
9. Make Time to Think 18
10. Leadership Begins on the Extra Mile 20
11. Mick Jagger and Reference Points 22
12. Business Is Relationships 24
13. Life Lessons from SpongeBob SquarePants 26
14. How to Be a Happier Human 28
15. Work Hard, Get Lucky 30
16. Know Your Genius 33
17. Listen Twice as Much as You Speak 36
18. Your Customers Buy with Their Hearts 38
19. Learn to Say No 41
20. Burn Your Boats 43
21. Grow Leaders Fast 45
22. Your Four-Minute Mile 47
23. Push the Envelope 49
24. On Obituaries and the Meaning of Life 51
25. Leadership Isn't a Popularity Contest 54
26. What Do You Evangelize? 56
27. Under the Kimono: My Best Practices 59
28. Culture Is King 61
29. Your Schedule Doesn't Lie 64
30. Shine as a Parent 66
31. Be a Merchant of Wow 69
32. Getting What You Want while Loving What You Have 71
33. Think like a CEO 74
34. Act like an Athlete 76
35. Be Wildly Enthusiastic 78
36. Success Isn't Sexy 80
37. On Cuddle Parties and the Sad State of the World 82
38. The Value of Good 84
39. Grace under Pressure 86
40. To Be More Productive, Relax and Have More Fun 89
41. The Two Magic Words 92
42. The Value of Dying Daily 94
43. Client-Focused vs. Out to Lunch 96
44. Lead Without Title 98
45. Do Your Part 100
46. Do You Play 102
47. Avoid the "Four F's Syndrome" 104
48. Problems Reveal Genius 107
49. Love Your Irritations 109
50. Speak like a Superstar 111
51. Learning or Decaying 113
52. Simple Tactics for Superb Relationships 115
53. Rock Stars as Poets 117
54. The Innovator's Mantra 119
55. Pleasure vs. Happiness 122
56. The $600 Sandwich 123
57. Good Business Is Good for Business 125
58. Build Success Structures 127
59. The Person Who Experiences Most Wins 129
60. Brand like Diddy 131
61. Get Big into Blessings 133
62. Be Wise, Early Rise 135
63. Who Made Success a Dirty Word? 139
64. Get Great at Life 141
65. The Steve Jobs Question 143
66. What's Missing from Your Coolness? 145
67. No Ask, No Get 147
68. Sell Your Desk 149
69. Get Fit to Lead 151
70. Extreme Leadership and Kids' Clothing 153
71. The Seven Forms of Wealth 155
72. Apply the U2 Standard 158
73. Learn More to Earn More 160
74. See Through the Eyes of Understanding 162
75. The Heart of Your House 164
76. Become an Inspirational Human Being 166
77. Make a Dent in the Universe 168
78. Not All Leaders Are the Same 170
79. Six Reasons to Set Goals 172
80. Remember the Boomerang Effect 175
81. Make People Feel Good 177
82. Commit to First Class 179
83. Do a Clean Sweep 182
84. Follow the Million Dollar Baby Rule 184
85. The Earth Is Small 186
86. Guests Are God 188
87. The Beauty of Time 190
88. On Mountains and Mastering Change 192
89. What Happened to "Please"? 195
90. Bon Jovi and the Power of Focus 197
91. Do a "101 Things to Do Before I Die" List 199
92. Spend Time with Your Kids 201
93. Get Goofy at Work 203
94. Revere Great Design 205
95. On Evian Water and You as a Big-Time Dreamer 207
96. Be like Garth 210
97. Don't Give Up 212
98. Get Big on Self-Care 214
99. Guess Who Inspires Me? 216
100. How to Live Forever 218
101. Lay Claim to Greatness 220