영문목차
Contents
Foreword vii
Introduction xii
1 Take Care of Your Customers and Employees, and the Bottom Line Vill Follow 1
2 To Gain a Competitive Edge, Be Different 27
3 Never Settle for "Satisfied" 57
4 Hire and Train Good People from the Ground Up 87
5 Treat Everyone Like an Owner 109
6 Form Strong Partnerships 127
7 Use Technology to Enhance the Customer Experience 151
8 Grow Smart 165
9 Live Your Core Values 195
Afterword 219
Acknowledgments 223
Index 227